Fabufabu is a bitch slap from the lowbrow to the highbrow. We’ve picked our side in the war being raged by Big Designer against our sensibilities and wallets. We don’t need any more diamond encrusted watches, thank you very much. We already don’t use the ones we have.
Fabufabu is a call to action. It separates good from evil, the worthy from the weak, the wheat from the chaff. Fabufabu is the sound that God’s fiery sword made when he smote Sodom and Gomorrah. Everyday you see these ads in waiting rooms, in airports, in your grandmother’s living room and you thought they were fabulous. Possibly even fabu. But see them again, here, stripped of pomp and dignity, and that’s when you’ll see the fabufabu in the world.
Advertisers pay hundreds of thousands of dollars, sometimes millions, to put their products in magazines like Vogue, Vanity Fair, Lucky, GQ. That’s fabu. We take these pricey ads and bring them back down to reality. That’s fabufabu.
While it costs $121,540 to publish a single page ad in Vogue - the price goes down with the number of pages you buy with lowest page cost being only $98,447, after all, they’re not unreasonable - you can express your own fabufabu for free, right here. Or we can just express it all over the place and you can watch.
